When it comes to creating your website, this is the most important step. This is what you and your visitors will see and interact with each time they visit your site. It needs to represent you and your brand but stay functional and intuitive to use - confusing your visitors is the quickest way to get them to leave without knowing what you have to offer.Remember - “Everything is designed, not everything is designed well’.
There are two ways you can go about creating your website, either going for the DIY option if you have plenty of time on your hands or by outsourcing the work if you have the finances to do so. We’ll be covering the pros and cons of each and weighing up all of the options so that you know exactly what you’re getting yourself in for.
First of all, if you have some spare time then going for a Do It Yourself option is going to reduce your costs significantly. Services like Wix and Squarespace are the best ‘drag and drop’ solutions to get your site up and running quickly with almost no learning curve involved. If you don’t mind getting your hand a little dirty and you’re technically minded you can go for the full DIY option. This will give you the most flexibility and will cost absolutely nothing. Youtube is a great resource for learning how to create your own websites from scratch. I will also be releasing some free templates very soon, which you can modify to fit your needs perfectly, so keep an eye out for those.
Of course, the other option to get your website developed is to outsource the work to a professional developer. Bear in the mind that this will be the more expensive option, but will equally be the simplest solution and will easily give you by far the best results. If you are going for this approach I would recommend steering clear of sites such as freelancer.com. These sites are often full of some pretty shady characters and the low prices advertised will probably give you more hassle than it's worth. I would recommend going local every time. Look up some freelancers in your area and give them a call or set up a meeting, this is the best way to make sure that you are both on the same page, quite literally.
In addition, do a little research first about how much websites should cost. Often a developer who undercharges will produce a sub-standard website that you will end up replacing in the near future anyway, so it's worth investing a little extra to get exactly what you’re looking for. The same can be said for designers and developers that overprice their time - particularly in the case of large creative agencies, who will charge super high prices and leave you with a site which is not personalised to you and your business's needs.
With that being said, if you are looking to start your own site, and need any advice on where to get started, definitely reach out to me either via email or by messaging me on Instagram, I'll be more than happy to point you in the right direction.
Keep an eye out for the next part in this series where we will finally be getting your shiny, new site live and attracting visitors!